Sony runs a diverse portfolio of businesses centered on "People" to realize its Purpose to "fill the world with emotion, through the power of creativity and technology," under the corporate direction of "getting closer to people." In pursuing this Purpose, Sony's sustainable value creation through business can be divided into categories based on three perspectives: users, creators, and the society in which people live.
Enriching people's hearts through the delivery of emotional experiences
Helping creators realize their dreams
Contributing to society through the delivery of safety, health and reliability.
In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.